While the US and UK were swinging in the 60’s with the beatnik, mod and hippie cultures, France had a fashionable youth movement of it’s own going on. Called “yé-yé” (French for “yeah, yeah!”), this was a brand of French pop music that led the teen music and fashion scene in France for most of the 1960’s. At the forefront were “the yéyé girls”, French teen songbirds like Brigitte Bardot, Francoise Hardy, France Gall and Sylvie Vartan. They sang songs and sported looks that were unmistakably French- girly, coy and sexy, while tomboyish, sassy and brainy at the same time.
Contemporary French dress designers are paying homage to the swinging 60’s with their yé-yé-inspired wedding dresses. Max Chaoul, Paul&Joe, Suzanne Ermann and others have all added mod mini-dresses to their collections. I’m sure that it’s a trend that’s going to take off with hip-n-stylish brides in the U.S. and UK as well. I think that designers are looking back to the 60’s because it’s young, funky and non-traditional, and, IMHO, a much-needed breath of fresh air.