a guide to lingerie shopping in paris

salon de la lingerie 2010

salon de la lingerie 2010

Ask any woman in the world where the most desirable lingerie comes from, and she’ll undoubtedly say Paris. No “Fruit of the Loom Boy Briefs” to be found here-  lacy, sexy, beautiful women’s undergarments are the staple in France.  As the lingerie capital of the world, Paris is hosting the 47th Salon International de la Lingerie at the Porte de Versailles in Paris next weekend from the 23rd - 25th of January.  For those in the industry, this event is a privileged opportunity to see some of the latest trends from over 500 international lingerie brands.  While this show is only open to the trade, there’s still no reason not to come to Paris for a lingerie shopping spree. Here’s a post that I wrote a few years ago that talks about some of the top boutiques to buy lingerie in Paris:

shopping for your parisian wedding trousseau

August 15, 2007

trousseau.jpg

parisian wedding trousseau

trous·seau, n. [French, from Old French, diminutive of trousse, bundle. See truss.] The possessions, such as clothing and linens, that a bride assembles for her marriage.

Back in the day, a young woman and her mother would start collecting and sewing items for her trousseau years before she was even engaged! They stored the items in a heavy hand-carved wooden wardrobe or trunk, and when it was complete, the trousseau contained everything that the girl owned- everything that she needed to start her new married life. Trousseaus could contain quilts, china, silverware, pillows or linens, in addition to clothing and lingerie. In Victorian times, it was even a la mode to host a “Trousseau Tea” the day before the wedding, where the brides family would invite people over and show off all of the items in the girls’ trousseau. Today’s trousseau contains gorgeous lingerie, luxurious toiletries, and fabulous going-away outfits, all packed up into beautiful luggage.

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chantal thomass

If you’d like to go on your own Parisian trousseau shopping spree, your first stop HAS to be the glamorous boudoir of Chantal Thomass at 211 Rue St Honoré. This shop is a paradise of intimate feminine goodies like bras, bustiers, stockings, and dressing gowns as well as froo-froo accessories like pink, lace-up umbrellas, and…black satin and lace hand-cuffs. Oh la laaaa!

Another queen of the intime is Fifi Chachnil. Since 1986, Fifi has been known for her gloriously feminine designs as well as her sense of humor and classic vintage style. Her lingerie is sold worldwide, but nothing beats a trip to one of her Parisian boutiques.

“Though’s in the know” know where to find the most famous French lingerie- they visit Sabbia Rosa at 73, rue des Sts-Pères. This tiny shop lives up to the hype and is a favorite of fashionistas like Madonna, Naomi Campbell and Catherine Deneuve.

annick goutal paris

annick goutal

One other major element of the modern bridal trousseau is fragrance- for your Parisian trousseau, peek your head into one of the Annick Goutal Boutiques and discover your new “signature scent”. Everything about these boutiques is feminine and flirty- and while you’re there, treat yourself to one of their Boudoir Treatments for the Face or Body (or both!)

If you want to try your hand at creating your own lune de miel fragrance, sign up for an “Atelier du Parfumerie” at the world renowned Guerlain boutique on the Champs Elysees.

Vuitton Trousseau Trunk

goyard

Once you have your trousseau together, you can’t just toss it into any old Samsonite! You still have a wedding to pay for, so don’t break the bank on nouveau LV, Hermes or Goyard. Instead, try scouting out Le Monde du Voyage in the Marche aux Puces at St-Ouen. This store has been specializing in vintage luggage for over 20 years, and will surely have the perfect valise to round out your Parisian bridal trousseau.

2 Responses to “a guide to lingerie shopping in paris”


  1. 1 Raina Milliman

    Merci pour votre post.

  2. 2 Rory Dugi

    I have visited your posts before. The more I learn, the more I keep coming back! ;-)

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